© Andy Carter 2016.  All rights reserved.

M: 07973 174319


Radio me

I've been working in communications (in its widest sense) since 1991 when a man, who I still regard as a radio guru, 'foolishly' gave into my pestering and offered me a job as his weekend journalist.  I've not looked back since.

My career highlights include spells at Sky News, the BBC, Virgin Radio (as was) and four amazing years as the managing editor at Isle of Wight Radio.  It is possibly the greatest little radio station in the world.

My final full-time job radio was group head of news for The Local Radio Company (now UKRD).  I had editorial roles at Isle of Wight Radio, The Quay in Portsmouth, Win FM Winchester, Mix 107 High Wycombe and Mix 96 in Aylesbury.  I was also responsible for legal and compliance matters and training across TLRC's wider group of stations.

PR and communications me

I am currently (2016) working on an assignment with a FTSE 100 company in the north west.  I was brought in during the summer of 2015 to assist with media relations and customer communications during a crisis affecting 330,000 customers.  I have since been retained to support a digital project to improve customer communications.  

Previously, I worked for Westco/Westminster City Council as the interim director of communications at Peterborough Council.  I was asked to lead the existing Peterborough team through a review and restructure process.

Before that, I worked as the head of communications at both the London Borough of Sutton (for Westco) and Leeds City Council.  Between 2011 and the end of 2012, I was the director of communications and development at Northumbria University in Newcastle.

Hello there.  Thanks for stopping by.

I'm Andy Carter (that's me above in the arty-farty black and white image).

I'm a former broadcast journalist, who after a 17 year career in front of the microphone, made the switch from news to communications in 2007.  Now, I'm the director of my own company.

It's called Be Ambitious and I'm working with a range of clients across the public, private and charity sectors.  Be Ambitious provides PR, communications and broadcast consultancy services.

Home is North Yorkshire, in a village nestled between the North York Moors and the Yorkshire Dales.  It is the perfect place to work from.

This is my personal site.  There aren't loads of pages (believe me, I've not got that much to say) but it should give you some more information about me, what I do and how you can get in touch.

Other stuff worth knowing

I am a member of the Chartered Institute of Public Relations and the Public Relations and Communications Association (formerly the Public Relations Consultants Association).

I am a PR, communications and broadcast journalism tutor for the College of Media and Publishing.  It is one of the largest providers of accredited online courses in the UK.

I used to sit on the national executive committee of LGcommunications.  I also chaired the group which organised the annual LGcomms 'Academy' - it's yearly national conference.

I am an associate member of, and volunteer for, the Hospital Broadcasting Association and have responsibility for its national stakeholder activities.

I used to drive buses in London.

Connecting with and contacting me


I welcome any opportunity to make new friends or professional contacts.  Please do get in touch.

On the right you can see my Twitter feed.

I'm @andy_carter on Twitter and you're welcome to follow me.

I tweet about communication issues, broadcast journalism and my general observations about life.

I'm also on Linkedin.  I consider it to be the Facebook for professionals.  I'd be delighted if you wanted to connect with me.

You can also use the links at the bottom of each page.


Here's how you can get hold of me:


M: 07973 174319

O: 01609 897578

You're welcome to contact me about anything, but it's PR, communications and being a broadcast journalist that I know most about.

I'm also on What's App, Skype and Face Time.  For the latter two, send me a text or an email so I can make sure I'm availble to join a video call.

And, if all else fails, try me via Instagram.

I look forward to hearing from you soon!

About me

About me